Recent content by ToyotaOpenRoadBlog

Open Road is heading down a new road. Yes, we’re packing up our posts and hitting the highway. But don’t worry. We won’t leave you stranded. We’ve got a new destination, and we hope you’ll join us at www.toyotanewsroom.com When... div xmlns="http://www.w3.org/1999/xhtml"pspan...

Toyota Financial Services Corp. (TFSC) has been in the headlines recently. It may be stating the obvious, but this doesn’t happen too often. As Toyota’s financial unit, TFSC’s business is to provide vehicle financing to customers and dealers. It is... More...

Whether you need a full-size pickup or just want one, Toyota aims to appeal to your inner truck owner with the 2010 Tundra, on display this week at the 2009 Chicago Auto Show. First, there’s a new engine. Not only... More...

You may have read a recent headline and story in Automotive News that suggested a Toyota spokesperson said that our U.S. plug-in hybrid (PHV) test vehicles have achieved, on average, about 65 mpg in testing. The interview took place at... More...

Last summer, you may recall, gas prices spiked. Depending upon where you lived, and depending on the grade of gas you bought, you may have paid as much as $5 per gallon. Think of it – a hundred bucks to... More...

For sure, people matter. And so does what they think. So when we found this interesting new survey of people’s views of various auto brands on the Web a while back, it caught our attention. The survey found that in... More...

It kind of all depends on where you live, this business of picking a vehicle that’s particularly well-suited for winter driving. Or does it? It rather depends upon how you define "winter driving." Winter driving, by our definition, is the... More...

"Ford, Toyota squabble about 'midsize' hybrids," reads the headline in a recent issue of USA Today. Well, fine, but it’s not exactly a squabble. What’s going on here is that we respectfully and cordially disagree on the definition of a... More...

You know what a frugalista is, right? It’s a person who manages to be stylish and hip, but who has learned to spend money very frugally and wisely – and who, as a result, manages to eat, dress and live... More...

You’ve got to be a pretty hard-core car guy or gal to know about Ward’s. Either that, or you’ve got to be deeply involved in the industry. That’s because Ward’s AutoWorld and its online sibling, WardsAuto.com, are a part of... More...

There is, it would seem, more than one way to begin a race season. The accepted and usual way, of course, is to roll out a new race car, fire that puppy up and go racing. That’s more or less... More...

It never fails to amaze us how quickly time passes – whether it’s watching our children grow or looking back through the invoices covering our car payments. Seems like just yesterday your daughter was born, or that the car was... More...

Like most people, we here at Toyota love good news. So the following piece of business from the Insurance Institute of Canada (IIoC) interests us a great deal. The thing that’s caught our attention is a list from IIoC that... More...

When we introduced the first Prius Hybrid automobile more than 10 years ago, we didn’t just introduce an interesting new car. We also introduced a vehicle powered by a game-changing technology. The name of that technology, of course, is Hybrid... More...

If our name Lexus reminds you of luxury and excellence, well, that’s as intended. But from today forward, we intend for it also to remind you of efficiency and we’ve got the hardware to back that reminder up. We’ve just... More...