A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Aug 3, 2012 #1 Chevrolet marketers are aiming the Spark minicar at millennials, and to grab the attention of these Generation Y consumers, Chevy plans to follow the game plan it used for the launch of the 2012 Sonic -- forgoing TV spots in favor of a digital... Link
Chevrolet marketers are aiming the Spark minicar at millennials, and to grab the attention of these Generation Y consumers, Chevy plans to follow the game plan it used for the launch of the 2012 Sonic -- forgoing TV spots in favor of a digital... Link
