Date: 04/27/2009 br brpstrongBLUERIBBON COALITION ACTION ALERT!/strong/ppstrongHELP AD COUNCIL COMPLETELY REMOVE SMOKEY BEAR ATV AD FROM AIRWAVES/strong/ppstrongDear BRC Action Alert Subscriber,/strong/ppAs many of you know, in 2008 the Ad Council was promoting its infamous Smokey Bear ATV Ad Campaign that basically told OHV riders that in order to prevent wildfires they should just pack-up and go home...even if they had spark arrester mufflers and were riding in legal OHV areas./ppIn the summer of 2008, BRC, AMA and other OHV groups requested that the ad be pulled.nbsp; Thanks to those requests, the Ad Council pulled the Smokey Bear ATV ad. However, it appears that some TV or radio departments did not get the message./ppIn the last few weeks, BRC has been getting a number of complaints from our members about the ad still being shown on several media outlets.nbsp; Based on those concerns, BRC sent a letter on April 13, 2009, requesting the Ad Council review this issue.nbsp; On Friday, April 24, they responded with a letter and a request for your help in tracking the unapproved airing of these ads./pp***********************************************************br /April 13, 2009 BRC Letter to Ad Councilbr /http://www.sharetrails.org/uploads/Smokey-Bear-ATV-Ad-April-2009/BRC-Letter-0001.pdf/pp***********************************************************br /April 24, 2009 Ad Council Response and Request for Helpbr /http://www.sharetrails.org/uploads/Smokey-Bear-ATV-Ad-April-2009/Ad-Council-Response-Letter.pdf/pp***********************************************************br /BRC is asking you and your friends to monitor TV and radio shows for the airing of the ad and then contact Helen Cleveland with the details so that the Ad Council can do the appropriate follow-up./ppstrongCONTACT:/strongbr /nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Helene Clevelandbr /nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Fire Prevention Program Managerbr /nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; USDA Forest Servicebr /nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; hcleveland@fs.fed.us/ppThanks for your help in getting this inappropriate ad completely removed from the airwaves./ppDon Amadorbr /Western Representativebr /BlueRibbon Coalition/pimg src="http://feeds2.feedburner.com/~r/BlueRibbonCoalition/~4/55g7HrhwaSA" height="1" width="1"/
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