A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Nov 20, 2011 #1 General Motors' review of its budget for creative advertising work on Chevrolet is aimed at whittling the number of outside agencies from more than 50 worldwide to "a handful," global marketing chief Joel Ewanick said. Link
General Motors' review of its budget for creative advertising work on Chevrolet is aimed at whittling the number of outside agencies from more than 50 worldwide to "a handful," global marketing chief Joel Ewanick said. Link