A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Jun 2, 2012 #1 General Motors and its media agency, Carat, have created a standoff in television ad-buying negotiations by asking TV networks for significant pricing rollbacks, which the major broadcast networks have refused, according to media buyers and other... Link
General Motors and its media agency, Carat, have created a standoff in television ad-buying negotiations by asking TV networks for significant pricing rollbacks, which the major broadcast networks have refused, according to media buyers and other... Link