A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Jan 14, 2011 #1 GM plans to step up its spending on sponsorship of TV entertainment in 2011, driven by a growing interest in reaching more women who might be drawn to its long-time support of sports like baseball and golf. Link
GM plans to step up its spending on sponsorship of TV entertainment in 2011, driven by a growing interest in reaching more women who might be drawn to its long-time support of sports like baseball and golf. Link
