A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Mar 20, 2011 #1 The global marketing campaign for the 2012 Ford Focus compact car, including that for the U.S. launch, has been developed by a European team, a move that runs counter to the conventional wisdom that marketing is best developed locally. Link
The global marketing campaign for the 2012 Ford Focus compact car, including that for the U.S. launch, has been developed by a European team, a move that runs counter to the conventional wisdom that marketing is best developed locally. Link