A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Jan 13, 2013 #1 Europe's shrinking car market has changed automakers' marketing messages. Since early 2012, carmakers have shifted from generic, brand-focused campaigns to ads that show how specific features benefit drivers -- and their wallets. Link
Europe's shrinking car market has changed automakers' marketing messages. Since early 2012, carmakers have shifted from generic, brand-focused campaigns to ads that show how specific features benefit drivers -- and their wallets. Link
