A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Oct 26, 2010 #1 After the termination of about 2,300 Chrysler and General Motors dealerships over the past year, the market research firm Morpace found that consumer loyalty to brand name dealers is an insignificant factor in choosing a dealership. Link
After the termination of about 2,300 Chrysler and General Motors dealerships over the past year, the market research firm Morpace found that consumer loyalty to brand name dealers is an insignificant factor in choosing a dealership. Link