A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Oct 30, 2011 #1 General Motors marketing chief Joel Ewanick likes to talk about keeping GM's four brands inside their own "swim lanes" to avoid product overlap and badge engineering. And he has set up a team to keep those brands from swimming under the rope. Link
General Motors marketing chief Joel Ewanick likes to talk about keeping GM's four brands inside their own "swim lanes" to avoid product overlap and badge engineering. And he has set up a team to keep those brands from swimming under the rope. Link
