A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Sep 13, 2011 #1 Engage the consumer -- In this brave new age of social media, that's one of the new mantras among marketing mavens, both for automakers and dealers. You don't sell to consumers; you 'engage' them. Get them to Like you on Facebook. Link
Engage the consumer -- In this brave new age of social media, that's one of the new mantras among marketing mavens, both for automakers and dealers. You don't sell to consumers; you 'engage' them. Get them to Like you on Facebook. Link
