A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Sep 12, 2011 #1 Engage the consumer. In this brave new age of social media, that's one of the new mantras among marketing mavens, both for automakers and dealers. You don't sell to consumers; you 'engage' them. Link
Engage the consumer. In this brave new age of social media, that's one of the new mantras among marketing mavens, both for automakers and dealers. You don't sell to consumers; you 'engage' them. Link
