Wilderness was started here in town. They were and are still excellent boats. One of the founders of Wilderness started Native Watercraft a few years back. Those are excellent boats, and would be on the top of my list if i were starting from scratch.
My tarpon had lived most of its season in the basement at zaloos. it had a handful of trips down the river, and only a few scratches. all of the hardware, latches, bungee, etc were still in great shape.
The canoes are what sees the worst abuse, and he would have to spent lots of time and resources (or employees) patching, fixing, etc. people run headlong straight into rocks, or they get stuck and stand up in them.
If you dont mind possbly spending a few bucks on handles and bungee cord, rental boats can be a good deal, if youre picky. If you want brand new, youre going to pay dearly.