Had a "Reverend Jim" moment this AM. For those members who own an OEM mat with the prerequisite hole at the driver's heel, have you considered offering a "repair service" or a selling matching DIY panel section for the adventurous? I personally would drop a few sheckles to have my OE mat "Professionally" repaired. I don't think this would impinge on your "New customer" segment and may satisfy the OE owners. Just Say'en.
I actually had a OEM mat with that hole in it and was going to repair. But I ended up not doing that and now I no longer have it (don't ask). But I was just going to patch it up with Freesole rubber patch/sealant tinted black and dusted with baby powder to give it a matte finish. I'm not sure how it would've looked, but that stuff is really good - look it up. With the accelerator it dries up pretty quickly like 15 minutes.

