Different markets are different.
Toyota’s current V8 diesel won’t meet US emissions regulations. It is already more expensive to build than the petrol 5.7 and adding exhaust after treatment to meet US regulations would significantly increase cost and reduce fuel economy. Furthermore, the current V8 diesel is way, way down on power compared to the petrol engine. Add in the fact that in many parts of the US diesel fuel is more expensive than petrol and the environmentalist backlash against diesel, and the reality is that a diesel Land Cruiser is a non-starter in the US market.
Here in the US, Toyota sold 3,500 Land Cruisers in 2019 versus 300,000 Corollas, 330,000 Camrys, 450,000 RAV4s.
Toyota’s current V8 diesel won’t meet US emissions regulations. It is already more expensive to build than the petrol 5.7 and adding exhaust after treatment to meet US regulations would significantly increase cost and reduce fuel economy. Furthermore, the current V8 diesel is way, way down on power compared to the petrol engine. Add in the fact that in many parts of the US diesel fuel is more expensive than petrol and the environmentalist backlash against diesel, and the reality is that a diesel Land Cruiser is a non-starter in the US market.
Here in the US, Toyota sold 3,500 Land Cruisers in 2019 versus 300,000 Corollas, 330,000 Camrys, 450,000 RAV4s.