Future Land Cruiser directions

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You are assuming that Land Rovers are reliable during their first few years. It is my understanding that is not the case.

Even if the car is still under warranty, it isn’t luxurious to be at the dealer every couple months to fix the latest thing that is broken. The one thing that is limited for all of us is time.
I make no such assumption. I am just observing what actual buyers of luxury SUVs buy. And that is the space any LC300 will have to play in.
 
Would love to see a combination of diesel and electric motors powering the new LC. Plus long range tanks, 35” wheels , adjustable suspension , front bumper winch and triple locked drive terrain with a price not exceeding $65k.
And then his mother woke him from his nap on the couch in the basement.........
 
And then his mother woke him from his nap on the couch in the basement.........
Yeah if it existed would be more like $165k. Can’t get a triple locked wrangler with a winch on 35” without a fancy drivetrain and suspension for under $65k. I guess what I’m saying is that in a wrangler would be closer $100k than $65k
 
I would love to see a diesel , I also embrace new technology so a EV would be nice also . My local dealer has been trying to get me to upgrade from my 2018 to a 2020 being the last year of the 200 series .
I’m not really feeling the Heritage and they have not had a color I liked just yet .
I was not even in the market but they kind of got me looking .
I don’t mind the Heritage missing the rear seat and cooler or even the running boards I can go Slee ... I really like the body side moldings being in a urban area vehicles pickup door dents like crazy ... lots of rude people out there .
 
As someone who has driven the Toyota V8 diesels, the range extension over the gas V8 is pretty amazing. Everything else not so much. They are loud, slow, and other than in the NA and Australia diesel is not that common of a fuel. And the fuel itself still stinks. Given where Land Cruiser is positioned, no one would by it new with a diesel.
 
A few people would buy diesel but nowhere near enough to make it worth Toyota’s investment.


to a 2020 being the last year of the 200 series .

This appears to be incorrect. Source?
 
Not at all. This is pretty close to an exact match of what rumors are for the 300, minus the unibody. As someone who really overlands, the 110 checks all the right boxes except for possibly reliability and definitely parts availability. But the specs are spot on.

Possibly reliability? There is no possibility in its piss poor reliability.

There is only one thing consistent about Land Rover....it is consistently the WORST in reliability for the past decades in pretty much every quality ranking from Consumer Reports to JD Powers.

And if you think that...nah, no big deal, that is what warranty is for and that bugs will get worked out...think again:



For you to even consider Land Rover on same level is a big joke.
 
Possibly reliability? There is no possibility in its piss poor reliability.

There is only one thing consistent about Land Rover....it is consistently the WORST in reliability for the past decades in pretty much every quality ranking from Consumer Reports to JD Powers.

And if you think that...nah, no big deal, that is what warranty is for and that bugs will get worked out...think again:



For you to even consider Land Rover on same level is a big joke.

Yeah - I get it. That being said, and having bought 4 new Land Cruisers since 1987, I still have the 2000 LR Discovery II that I bought new and modded out for 100% off-road travel (front and rear lockers, center differential lock mod, 2 inch lift, ARB with 12.5k Superwinch, full underbody protection, long range fuel tank, ...). Reliable like an LC? No way. Super fun? Absolutely. This is what I use to actually 4wheel. I use the LCs for long trips on super nasty roads. I use the Disco where there are no roads.

But we digress. People buying new LCs and Land Rovers don't seem to buy them for reliability. Nor do any MB or BMW owners. They buy them to show off their wealth. Defender (like the Range Rover) will do that in spades. So, again, this is what Toyota will need to deal with if a LC300 is to be successful in the US.

PB100018.webp
 
But we digress. People buying new LCs (.....) don't seem to buy them for reliability.


So, again, this is what Toyota will need to deal with if a LC300 is to be successful in the US.

Yes, they do.

“Stealth wealth” is a phrase that gets tossed around a lot with regard to new cruisers. They are expensive, and owners know that, being willing to pay for supreme quality, but they very often choose the cruiser over the LX570 precisely because it is bland and not flashy.

As for new owners not caring about reliability, the toyota landcruiser has topped the length-of-ownership listings for a long time, and the people doing this surely have the rock-solid reliability as a major factor. This is also in direct contrast to wanting a flashy vehicle. Why keep something an average of 10yrs if your goal in life is to show off your ability to buy the latest/most expensive stuff?

What toyota needs to do to keep the landcruiser successful is stick with their vehicle development formula and actually advertise the damn thing.
 
Yeah - I get it. That being said, and having bought 4 new Land Cruisers since 1987, I still have the 2000 LR Discovery II that I bought new and modded out for 100% off-road travel (front and rear lockers, center differential lock mod, 2 inch lift, ARB with 12.5k Superwinch, full underbody protection, long range fuel tank, ...). Reliable like an LC? No way. Super fun? Absolutely. This is what I use to actually 4wheel. I use the LCs for long trips on super nasty roads. I use the Disco where there are no roads.

But we digress. People buying new LCs and Land Rovers don't seem to buy them for reliability. Nor do any MB or BMW owners. They buy them to show off their wealth. Defender (like the Range Rover) will do that in spades. So, again, this is what Toyota will need to deal with if a LC300 is to be successful in the US.

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TBH, if i wanted a play toy to just off-road locally and not care about reliability/durability, then i would get Jeep Wrangler Rubicon.....which would spank any Land Rover off-road and has much more aftermarket support. And crap, Jeep Wrangler has better resale value and slightly more reliable to boot.

People don’t buy LC for reliability? Where do you get this from?


LC are kept for a long time...tops in industry by a wide margin.
 
Just look at the numbers for new vehicle sales / leases. ~50% of buyers may buy an LC for the long term. But lease rates are well over 75% - and not counted in the survey you referenced, that is only for purchased vehicles - and many of those leases are 3 years or less. No different than someone 'buying' a highly unreliable G-Wagen, Range Rover, etc. I totally get that those buying (not leasing) a Land Cruiser will keep the vehicle for a much longer term and strongly value reliability. That would be me exactly.

But there is a reason why Land Cruiser (and even LX) sales are in the tank.

There is a reason why Land Rover sold almost as many top model Range Rovers in the US in December 2019 alone as Toyota sold Land Cruisers all of 2019. Heck, MB sold more G-Wagens in the US in 2019 than Toyota sold LX570s and was getting close to combined LC and LX sales. These numbers indicate that new car buyers in the US want something that Land Cruiser isn't offering and Toyota needs to step it up in the LC300.

I love all my Land Cruisers and have been buying new ones consistently for almost 35 years. But Toyota needs to invest in the product or we won't have one to buy in the US.
 
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TBH, if i wanted a play toy to just off-road locally and not care about reliability/durability, then i would get Jeep Wrangler Rubicon.....which would spank any Land Rover off-road and has much more aftermarket support. And crap, Jeep Wrangler has better resale value and slightly more reliable to boot.
Ford vs Chevy conversation. But, based on my Jeepster friend's experiences, you have to spend a fair amount of money to build a jeep (JK, TJ, JL, doesn't matter) (minus maybe the JT Gladiator that seems to have fixed the suspension issues) that won't break on a tough trail. All I did with the Disco was do the Old Man Emu lift and shocks and better tires. The other mods were for fun. I've yet to find a place in Utah that a modified Jeep could go that I could not.
 
I agree that we are a very small niche in the big picture here. The majority of owners who are tried and true LC addicts will keep their LC's 5+ years, some even north of 20 years. While this speaks to their reliability and build quality at the same time it also hurts new sales because a portion of owners aren't turning over their vehicles every 2-4 years like a large portion of the market.

@stonepa, you're right, the majority of luxury SUV buyers are buying simply to flex their wealth and status. They want to be seen in the latest and greatest with the flashiest tech and style. Long term reliability, build quality, resale value, and off-road capability are the furthest things from their mind when factoring in a new purchase unlike a LC fan. Range Rovers are junk, always have been and likely always will be. They have style galore and certainly turn heads but anyone with half a brain that cares about the value and quality of their assets wouldn't be caught dead in one.
 
Ford vs Chevy conversation. But, based on my Jeepster friend's experiences, you have to spend a fair amount of money to build a jeep (JK, TJ, JL, doesn't matter) (minus maybe the JT Gladiator that seems to have fixed the suspension issues) that won't break on a tough trail. All I did with the Disco was do the Old Man Emu lift and shocks and better tires. The other mods were for fun. I've yet to find a place in Utah that a modified Jeep could go that I could not.

Besides the welding issue on the new Jeep Rubicon, they have addressed most of the weaknesses of JK.
 
I actually do like the new JK and Gladiator has that old Kaiser M715 look to them and they were built like tanks . I actually just picked up another left over 2019 LC in magnetic grey last night .
Unfortunally this one did not come with remote start ... Unless the new 300 series just above and beyond ... comes with 33's to start the 200 series is going to work for me for a few years to come .
 
As someone who has driven the Toyota V8 diesels, the range extension over the gas V8 is pretty amazing. Everything else not so much. They are loud, slow, and other than in the NA and Australia diesel is not that common of a fuel. And the fuel itself still stinks. Given where Land Cruiser is positioned, no one would by it new with a diesel.

Not true. Here in the Philippines we only have diesel 200 series. Nobody will buy it if they only sold it with a petrol engine. Case in point: The Nissan Patrol Royale (Armada in the US) is almost $20k cheaper here than a 200 series. Despite that, nobody is buying it because it’s not diesel. Same case with the Prado and FJ Cruiser. The sales for those here in the Philippines pale in comparison to the Land Cruiser despite being cheaper.

Take note that they sell as many Land Cruisers here as the Corolla despite only having two variants (both VX trim, one is $10k more expensive). And we are a third world country. Imagine that...

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