Yes, the price is for real. It will take a better beating than the OEM Bumper, but it isn't ARB quality. I like the ARB bumper, but don't care for the weight, price, or the hoops around the headlights and up to the hood. I just don't plan on hitting any kangaroos or deer out the desert.
Anyway, I put a lot of welds on the bracket I fabricated. It should support a winch if I decide to go that route. But if I hit something very hard, yes it will dent it, but it is a disposable bumper, as I look at it. This is 3/16th mass produced. And, I like the "tucked in" look as well.
You can see where I had to remove about a 1/2" of metal on the wing on the outside of the brackets in order to get it closer to the grill. Otherwise it will hit the fenders and be further forward as yours presently is. Then I welded the 4"x4" tabs on, and finished with 3" flat at the bottom and bolted the OEM stock hook bolts through there. It is bolted in 2 spots with grade 8 bolts on each Frame rail, so it shouldn't be going anywhere.
If your frame rails are already mutilated from the previous bumper/PO, you may consider welding the new one on. You could save a lot of time since most of the time involved is making this bumper removable, yet strong.
I started a private conversation with you, check that if you want more details.