/soapbox
How do you know it won't affect them? Are you assuming that they don't use the internet because they're in the burger flipping business?
Net neutrality affects every person and business that uses the internet, directly or indirectly. If burger king has to pay more in internet service for each restaurant to ensure that their credit card transactions go through in a timely manner, then their prices are going to go up.
Virtually (ha) everything uses the internet. Our cell phones (calls and SMS are routed via IP in the cell provider network, not just our data), credit card transactions, toll booths, financial markets, stock trading, insurance, hundreds of thousands of jobs, everything. Our economy is now built on top of computers, and therefore the internet. If internet providers are allowed to charge more for traffic types they think they can make more money off of, then everything we do will become more expensive, directly or indirectly.
Whether or not you (the royal "you", not you specifically) support net neutrality, please make an effort to at least understand it.
/soapbox