I am all for boooing LRbut I never said they invented. I said they made it popular - probably more so in the offroad community.
True, but I think if you compare with the 5th gen years previous to the Prado, you will conclude that the Prado is eating a lot of the 4R market/buyers. All of these Prado sales were 4R before, no? (guessing). I do not really grasp Toyota's goal with the Prado. I know the 200 did not sell any meaningful numbers, but they could have just brought the 300, forgot the Prado in the US and kept selling as much 4Runners as before. I am sure they know better than me though.
2024 would have been the last year of the 5th gen 4Runner and they sold ~100k units per the figures above.
In 2022 and 2023 they were selling ~120k units of the 5th gen each year (based on quick Googling).
In 2025 they sold ~140,000 units of the 4Runner + 250. So they are coming out ahead with the current strategy. We'll need to see if those numbers hold up.
And I guess you would need to go back to 2021 and earlier before the 250 was available to get a true sense of the 4Runner "sans Prado" market. But things have changed enormously since then.
There is tons of demand for the 300 internationally. They have no reason to bring it to the NA market where the full-sized LC wagon has always sold poorly.
