The Company:
Cruiser Outfitters was started more than 17 years ago by a couple of local Land Cruiser enthusiasts in order to serve the growing needs of Utah's Toyota Land Cruiser community. Cruiser Outfitters quickly became renown for tub re-skins, spring over axle conversions, power steering swaps and diesel power plants long before they became common vernacular within the community. Cruiser Outfitters has been a leader in the fabrication and sales of serious off road and expedition products in Utah since that time. Past owner Darrell Noorda was ready for his next big adventure in life and left the company to seek a commercial diving career in the Gulf of Mexico. The wealth of information and innovation Darrell left behind was second to none. The legend he leaves behind will always have a home at Cruiser Outfitters. In 2001 at the hands of Kurt Williams, Cruiser Outfitters turned its efforts to primarily sales of new and used parts only, specializing in certain custom fabrication procedures rather than general maintenance, swaps, etc.
The Owner:
Kurt Williams has been a Land Cruiser owner since the time he was 15, starting with a rusty 68' FJ40 that soon became his high school ride & weekend wheeler. His strong love of Land Cruisers combined with business management skills has made Cruiser Outfitters a strong competitor in the four wheel drive retail industry, choosing to deal exclusively with the Toyota segment. As a member of several 4x4 clubs & associations Kurt can often be found exploring and guiding Utah's back country, spending 50+ days a year out on the trail, whether its just along for the trip or planning and hosting trips for customers from all over North America. In 2006, Kurt with the help of several partners launched the ExpeditionUtah.com site, dedicated to the researching and planning of overland trips in Utah and the surrounding states. Kurt is a Mechanical Engineering graduate from the University of Utah with an emphasis in automotive design/fabrication. Kurt's collegiate projects often revolved around Land Cruisers, from designing, fabricating and installing a 2F TBI system for his freshman project to spending over a year designing, fabricating and competing in a single seat off-road buggy as part of his senior capstone project. Along the way Kurt worked on projects such as snorkel design using high-tech solid modeling interfaces and complex suspension designs using proprietary CAD software's. During the 2005-2007 seasons, Kurt competed in the United Rockcrawling and Offroad Challenge Series (UROC), pairing up with driver Carl Whitmore at events all over the US. Kurt and his wife Candace live in Sandy, Utah with their dog Jada.
Affiliations:
Utah 4 Wheel Drive Association (U4WDA) - President 03'-07', Historian 07' - 09'
Toyota Land Cruiser Association - Member
Wasatch Cruiser Club - Landuse Officer, 2003 - 2004, & 08'
ExpeditionUtah - Staff Member
Tacoma Territory - Member
Red Rock 4 Wheelers - Member
Utah Shared Access Alliance (Usa-All) - Member
Blue Ribbon Coalition - Member
United Four Wheel Drive Association - Member
The Company Plan:
Cruiser Outfitters small size and informed staff allow us to keep our customers satisfied. Customer satisfaction is our highest priority, and through our extensive testing and product knowledge we continue to meet the quality and expectations our customers deserve. We don't just sell the parts that started getting popular yesterday, we've been dealing with these parts for years and years. We've installed these parts, we've modified these parts and most importantly we run these parts in our own rigs!
For more information on the Utah Land Cruiser shop scene:
The Utah Cruiser Chronicle - By Kurt Williams.
Cruiser Outfitters was started more than 17 years ago by a couple of local Land Cruiser enthusiasts in order to serve the growing needs of Utah's Toyota Land Cruiser community. Cruiser Outfitters quickly became renown for tub re-skins, spring over axle conversions, power steering swaps and diesel power plants long before they became common vernacular within the community. Cruiser Outfitters has been a leader in the fabrication and sales of serious off road and expedition products in Utah since that time. Past owner Darrell Noorda was ready for his next big adventure in life and left the company to seek a commercial diving career in the Gulf of Mexico. The wealth of information and innovation Darrell left behind was second to none. The legend he leaves behind will always have a home at Cruiser Outfitters. In 2001 at the hands of Kurt Williams, Cruiser Outfitters turned its efforts to primarily sales of new and used parts only, specializing in certain custom fabrication procedures rather than general maintenance, swaps, etc.
The Owner:
Kurt Williams has been a Land Cruiser owner since the time he was 15, starting with a rusty 68' FJ40 that soon became his high school ride & weekend wheeler. His strong love of Land Cruisers combined with business management skills has made Cruiser Outfitters a strong competitor in the four wheel drive retail industry, choosing to deal exclusively with the Toyota segment. As a member of several 4x4 clubs & associations Kurt can often be found exploring and guiding Utah's back country, spending 50+ days a year out on the trail, whether its just along for the trip or planning and hosting trips for customers from all over North America. In 2006, Kurt with the help of several partners launched the ExpeditionUtah.com site, dedicated to the researching and planning of overland trips in Utah and the surrounding states. Kurt is a Mechanical Engineering graduate from the University of Utah with an emphasis in automotive design/fabrication. Kurt's collegiate projects often revolved around Land Cruisers, from designing, fabricating and installing a 2F TBI system for his freshman project to spending over a year designing, fabricating and competing in a single seat off-road buggy as part of his senior capstone project. Along the way Kurt worked on projects such as snorkel design using high-tech solid modeling interfaces and complex suspension designs using proprietary CAD software's. During the 2005-2007 seasons, Kurt competed in the United Rockcrawling and Offroad Challenge Series (UROC), pairing up with driver Carl Whitmore at events all over the US. Kurt and his wife Candace live in Sandy, Utah with their dog Jada.
Affiliations:
Utah 4 Wheel Drive Association (U4WDA) - President 03'-07', Historian 07' - 09'
Toyota Land Cruiser Association - Member
Wasatch Cruiser Club - Landuse Officer, 2003 - 2004, & 08'
ExpeditionUtah - Staff Member
Tacoma Territory - Member
Red Rock 4 Wheelers - Member
Utah Shared Access Alliance (Usa-All) - Member
Blue Ribbon Coalition - Member
United Four Wheel Drive Association - Member
The Company Plan:
Cruiser Outfitters small size and informed staff allow us to keep our customers satisfied. Customer satisfaction is our highest priority, and through our extensive testing and product knowledge we continue to meet the quality and expectations our customers deserve. We don't just sell the parts that started getting popular yesterday, we've been dealing with these parts for years and years. We've installed these parts, we've modified these parts and most importantly we run these parts in our own rigs!
For more information on the Utah Land Cruiser shop scene:
The Utah Cruiser Chronicle - By Kurt Williams.