Might be worth someone going IMO.
2006 American Magazine Conference Set for October 22-24, at the Arizona Biltmore in Phoenix
Rachael Ray, Senator Barack Obama and Robert F. Kennedy Jr. Among Headliners at the Annual Magazine Industry Event
2006 Cover of the Year to Be Announced
August 23, 2006
New York, NY (August 23, 2006)—Major consumer magazine publishers, editors and other senior-level executives will convene for the 2006 American Magazine Conference (AMC), themed “Beyond the Page,” on October 22-24, at the Arizona Biltmore Hotel and Resort in Phoenix, it was announced by Nina Link, President and CEO, Magazine Publishers of America (MPA). The premier business summit for the magazine publishing industry is hosted by MPA and American Society of Magazine Editors (ASME).
“Today’s converging media environment puts magazine publishers in a prime position to extend their brands through multiplatform strategies,” said Link. “At this year’s AMC, we’ll hear from publishers, editors and leaders from cutting-edge digital companies like Yahoo! and Google about the best ways for magazines to succeed ‘beyond the page.’”
“We revitalized the conference format and clustered several different program elements around topics of interest to our industry, including digital, design and brand-building, to help magazines leverage their strengths and assets in an increasingly multimedia world,” remarked Conference Chair Christie Hefner, Chairman and CEO, Playboy Enterprises Inc.
The conference program, which starts Sunday afternoon and runs through Tuesday lunch, features a lineup of newsmakers including: Sunday keynoter Rachael Ray, Editor-in-Chief of Every Day with Rachael Ray and TV show host; Senator Barack Obama of Illinois, who will be interviewed by New Yorker Editor David Remnick; activist Robert F. Kennedy Jr., who’ll share his views on the environment; Bob Greenberg, Chairman, CEO and Chief Creative Officer of renowned digital agency R/GA; Tim Armstrong, VP, Advertising Sales, Google; Yahoo! COO Dan Rosensweig, who will share his perspective on the digital revolution with Chris Anderson, Editor-in-Chief of Wired and author of The Long Tail; and Steve Riggio, Barnes & Noble CEO, who’ll discuss magazines’ importance to the B&N strategy with Hearst Magazines President Cathie Black.
Conference highlights also include:
Winners of the 2006 Best Cover Competition
A new AMC tradition, ASME will identify the magazine cover of the year, in addition to the best news cover, best fashion cover, best celebrity cover, best service cover and best concept cover. Plus, ASME will honor the best coverline.
“Just What Business Are We In?”
Ann Moore, Chairman and CEO, Time Inc.; Steve Murphy, President and CEO, Rodale Inc.; and moderator Rick Smith, CEO and Chairman, Newsweek, will discuss the changing magazine business in light of the technological revolution and new patterns of consumer media consumption.
“Breakthrough Brands: Case Studies for Success”
Suzanne Hogan, COO, Lippincott Mercer, the pre-eminent brand and design consulting agency, will use client case studies to illustrate the ins and outs of successful brand building and rebuilding in today’s world.
“Designs That Connect: The Power of Creative Branding”
Moderator Chee Pearlman, Director, Chee Company, a top editorial and design consultancy; Brian Collins, Senior Partner, Executive Creative Director of the Brand Integration Group, Ogilvy & Mather; Gael Towey, SVP, Creative Director, Martha Stewart Living Omnimedia; and others will explore connecting with consumers emotionally through design and strategies for creating a powerful brand.
“New Magazine Accountability Research Unveiled”
Michael Clinton, EVP, Chief Marketing Officer and Publishing Director, Hearst Magazines, and Ed Kelly, President and CEO, American Express Publishing, have the 411 on how magazines are meeting marketers’ demands for increased accountability, based on new marketplace data.
“What the Digital Future Holds”
Jeffrey Cole, Director, University of Southern California’s Center for Digital Future, will examine the outlook for magazines in the digital age.
“Media-on-the-Go: Mobile and Magazines”
Jim Ryan, VP of Consumer Data Services, Cingular, will share his company’s bold content deals, the future for mobile and how publishers can profit from mobile platforms.
“Video on Magazine Digital Platforms”
David Carr, Media Columnist, The New York Times, will moderate a panel discussion with magazine digital executives including Allison Tocci, President/Group Publisher, Time Out New York, on the growing importance of video on magazine websites and digital devices.
“20 Ideals in 20 Minutes: Engaging Readers Beyond the Page”
Alfred Edmond, SVP/Editor-in-Chief, Black Enterprise; Amy Astley, Editor-in-Chief, Teen Vogue; Gary Hoenig, Editor-in-Chief, ESPN The Magazine; Christopher Napolitano, Editorial Director, Playboy; and moderator Diane Salvatore, Editor-in-Chief, Ladies’ Home Journal, will highlight the innovative ways editors are connecting with readers beyond the printed page.
“Learning from International Partners”
Michael Brennan, President, Reader’s Digest Latin America, Asia-Pacific; Chris Llewellyn, Managing Director, EMAP International; Fabrizio D’Angelo, Managing Director of International, Mondadori; and Eduardo Michelsen, CEO, Editorial Televisa, share innovations in magazines from across the globe.
“Celebs and Magazines: Secrets of Success”
Peter Herbst, Editor-in-Chief, Premiere; Martha Nelson, Editor, The People Group; celebrity publicist Ken Sunshine and others will discuss what’s working for magazines—and what isn’t.
“MPA-IMAG Independents’ Day”
The annual mini-conference for independent publishers by independent publishers will focus this year on increasing advertising share, maximizing circulation through digital technologies, and other pertinent issues facing this community today.
This year’s conference will also feature three concurrent sessions focusing on advertising, editorial and consumer marketing:
“Meeting the Challenges of the Cross-Media Sell”
Stephen Giannetti, VP and Group Publisher, National Geographic Magazines, will moderate a panel of publishing and advertising executives on cross-media selling imperatives in the face of advertisers’ growing interest in programs that go “beyond the page.”
“The Power of Magazine Journalism: Breaking the Big Stories”
Moderator Mark Whitaker, Editor, Newsweek; James Bennet, Editor, The Atlantic Monthly; and other prominent journalists will examine the impact of magazine journalism on the political and social landscape in the U.S. and across the world.
“Catalysts for Change—Future Drivers of Consumer Marketing”
Three roundtables on retail efficiency, consumer marketing best practices and online marketing. Discussion leaders include: Chuck Cordray, VP and General Manager, Hearst Digital Media; Ken Frawley, VP, Time Warner Retail Sales; Richard Lawton, SVP, Comag Marketing Group; and Andy Wilson, Director of Internet Consumer Marketing, Meredith Corporation.
Online registration and program updates are available on the AMC website:
www.magazine.org/amc.
The sponsors of AMC 2006 include: Advertising Age; Audit Bureau of Circulations; BPA Worldwide; Brown; Communications Data Services, Inc.; DeSilva + Phillips; Foster Reprints; The Jordan Edmiston Group, Inc.; Kable Fulfillment Services, Inc.; Manatt; Mediamark Research Inc.; Mediaweek; QuadGraphics; Quebecor World; and United States Postal Service.
