I see how these are better than the replacement LED bulbs that are out there. They are emitting the light from a much larger area, in the direction it is needed, and they do not rely on a reflector to focus the light back toward the viewer. I bet these are really bright in person.
Combine those design features, with the fact that the cheap after market light housings do not have reflectors like the OEM version, nor are they painted with reflective paint on the inside, and you have a really a good upgrade for the after market housings.
Now: If these circuit boards are already coated with something that will with stand salt water, post that fact, and ignore this next part.
You mentioned there was a life time guarantee on these things? On the production units, are the backs of the PC boards sealed or epoxy/silicone potted in any way? Reason I ask: An unprotected circuit board won't make it through one winter if they use salt on the roads.
I know this from personal experience building lights mounted on the rear of vehicles...
Many years ago I used to make these trailer hitch brake flasher things out of these cheap Chinese bicycle flashers I got from an import company. I opened them up, added a miniature relay triggered by the trailer socket brake light wire, and fed the LEDS with the park light circuit power. I put the relay contacts across the push button On-Off switch and when you hit the brakes the LEDS on the flasher would flash in an on/off pattern, alerting drivers behind you that you were stopping. Just like the Toyota third brake light flashes now. The bicycle flashers snapped together, and had a nice rubber seal all the way around, making them at first glance, water proof.
Uh... no.... Every single one, I sold to a state that salted their roads in the winter, failed within the first year! This was due to salt water intrusion into the housing. When I opened the returned units up, the bottom of the circuit boards were covered in green corrosion, which shorted out the park light circuit, blowing fuses on these folks vehicles. So much for that venture....
Now, the OEM, and the after market housings, are not sealed to anything approaching even IP66, so they are NOT water proof. This means that a salt water solution film will eventually get inside the housings, and bye bye circuit boards. There was a post above that mentioned how the aftermarket stamped steel light housings last a few years, then rust out.
An idea would be to offer these with the lenses, or have the interested folks mail you their lenses. You could then place the boards in the lenses, embed the circuit boards in epoxy, silicone, wax, or whatever material would work making the whole assembly water proof. All the end user would have to do is route the wires out through one of the bulb bases, and then seal that one, and the other two, making the housing inside water proof. Just a thought...
