You can find a lawyer to write a letter for not a lot of money. The lawsuit on the other hand is expensive plus in another state. There are two parties on the other side, dealer with deeper pockets and salesman. If salesman receives a letter demanding removal of bad reviews or will be sued then the salesman might take down the reviews. If you say for example the fradulent reviews cost you $100k in lost business then that is what you go after. Salesman probably doesn't want to defend a lawsuit or pay $100k plus attorney fees. Salesman is dealer employee and doesn't want the liability and may fire salesman. The letter tells dealer you lost $100k in business and they are responsible. There are so many outcomes to ponder.I agree and actually I wasn’t planning to give a bad public review like most people do these days including this guy. It was meant to be an internal private review, for their own improvement.
but again, what is the benefit of me paying for a lawyer? I’ve to pay for him to remove his fake review?