"Not difficult to get" is a relative term. I'm sure the process is fairly straightforward if you're familiar with it, but it was already expensive and it's only getting more so. If money were no object, I might just pony up and have one of the higher end shops build me a "wish list" 80, but my toy budget isn't THAT big. I'm not saying the prices aren't fair, just that I'm not looking to pay them at the moment.
Meanwhile, it looks like I can get this engine WITH modern auto with higher and lower gears for less than I'd have onto the Toy diesel engine. I'm a capable hand with mechanical work, fab work and wiring, so I'm capable of doing the swap myself ( though I'm not above letting someone else work the bugs out). Something like this could make driving my 80 more practical on a daily basis which is a big win in my book. We'll see how the real world results compare to his 30mpg hopes.
As for why not a Cummins, for my part, all other things more or less equal, I'd always rather lose weight than gain it.