The TJM bumper is powder coated. Also the TJM bumper we have on sale is the simply bumper channel with no hoops. We did a bulb buy on those from TJM USA so that is why we can offer them for free shipping.
The bumpers pictured here is copies by a Chinese company that someone is importing. We get the emails all the time from the company in China that sells them. Axis must have decided to import and sell some.
Want to see all the knock-off products in one place, go to
http://www.china4x4offroad.com/ Fake ARB lockers, tents, bumpers, winches etc etc. They can all be had from here for pretty cheap.
How these companies can blantantly copy the products and sell them I am not sure. It is up to the manufacturers like ARB & TJM to tackle this. I don't have a dog in that fight, other than that we are loyal to the brands that we represent.