I'll play devil's advocate here. If you don't really expect to use it, especially living in flatlandia, I'd consider the $200 X-Bull. Not everyone wheels like TonyP or Canyonero.
There are lots of people that buy bumpers, lifts, winches, etc and never take their rigs offroad. If you're building a truck because you like the look of a built-up rig, and want to be able to say it has a winch, then absolutely go cheap. As much as some people on the forum will rag on guys whose built up truck never leaves asphalt, who cares? (I'm not saying this is you, @Reckless, just pointing out that if someone's goal is the
look, why not go cheap?)
If you want a winch because you think you might offroad with buddies a few times, or need to pull someone out of a snow bank in a midwest blizzard, and it's possible you might need to use it once in your life, then durability or things like the motor isn't really a big concern - you just want to know it will work for you once or twice. This is where we can debate whether it's worth spending more. A $200 may very well work fine the first couple times you use it, but the motor may give out after numerous uses. Or it may rust out over time and the first time you try and use it 3 or 4 years from now it's corroded. Or it might be a chinese knockoff but be built identically and be fine.
OTOH if you're going to use yours dozens or possibly hundreds of times over the course of years or decades then you want something durable. If you expect to wheel in remote places where you might not see another person for days, then you absolutely want the most reliable recovery gear you can find.
FWIW in my experience the cheaper or knockoff solutions for anything mechanical tend to cheap out on the internal parts. The body may be steel, but the bolts and hardware are uncoated steel or low grade zinc instead of stainless steel, the internals use plastic gears instead of metal, tolerances between gears or other contact points are sloppy, etc. It's like the first sump pump I put into my house - it was a $99 Rigid from Home Despot, made in China, could only run for 6 seconds before requiring a 15 second cool down period, and worked for about a year until the motor rusted out and then firing it up broke a plastic gear. I replaced it with a quality $200 Zoeller with a metal impeller that can run for hours so long as it is submerged, and it's been running flawlessly for years now. If I had a sump that never took on water, the Chinese made Rigid pump would likely be fine for the one or two days per decade it was required. But if I need it to run regularly it's a poor choice.
All that said, when I do get a front bumper and winch, I'll likely buy a Warn, though I may end up picking up a used one and rebuilding it.
I've winched my truck and other trucks probably 40 times in the past 2 1/2 years. I'm on my second winch line and I've never had an issue. 
