The Mudseum of Vintage Toyota Tools, Collectibles, Artifacts, and Memorabilia

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A small document from Toyo<d>a's very early existence. This “Toyoda Bus Chassis” spec sheet from their first Model DA bus dates to around 1935-36, before Toyota Motor Company was spun off from the Toyota Loom Works division. The
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trademark was adopted in July, 1935 when the company was first producing vehicles under Loom Works. The early logo was changed less than two years later, after a public design competion to recreate the brand was held in 1936. The
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logo was chosen from all the entries and was officially instituted in April, 1937. It stood for 52 years, changing for a third time in 1989 to the one which exists today.

The two small quotation-mark looking characters after the Q is the differentiator between TOYODA and TOYOTA. Toyoda (TEQ” = TO YO DA). Toyota (TEQ = TO YO TA).

Interestingly, the hood ornament depicted on the bus is a shachihoko, a japanese mythical sea creater with a tiger's head and a carp's body, another facet of exceptionally early Toyo<d>a.

Because the early logo was used for such a short period, and of the age, surviving original documents depicting the first logo are excpetionally scarce.


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For international and usa market Toyota went to the simple type font about 58’ … using the Circle T for a short time and the times new Roman style font … then changed to the Helvetica that looked like this : TOYOTA

While continuing the TEQ domestically… which today is still seen in and around toyota city as well as the use of Toyopet which fell out of favor for USA and international markets fairly quickly and was seen in use on the fj45lv
 
Some pics info on the emblems from the museum in Japan

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A few more fun ones from Japan

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KTC was the manufacturer of the majority of Toyota hand tools included in their tool kits since the very early 1950's, as previously mentioned. Although not a product made for Toyota shops, this roll-up door KTC cabinet fits Toyota tools quite nicely. Steel frame with pressed steel, one-piece perferated door. KTC never made a Toyota "Mighty Bar", which would have occupied the far right position. Don't have one of those to plug in.

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