I agree that the adjustment procedure is 90% of getting the rear drums right, adjust with wheel bolted on tight, it changes the drum shape a bit.
Prior to that, given you said hard pedal but no rear brakes is odd. You may want to remove the drums, put a strap around brakes shoes and have someone press pedal, verify the WC's are working properly, the strap keeps the pistons from blowing out of the WC so make it snug. The only other time I have seen that is when the hard line running to rear was pinched, the front driveline will smack it right behind the shock tower if you have had a busted front drive line.