Uh no, it is not bling-bling.
The cap increases the pressure of your cooling system from stock (0.9?) to the labelled 1.3 bar of pressure. What does this do? It helps increase the efficiency of your cooling system. In your system there are bubbles of air which insulate rather than transfer heat like water does. When you increase the pressure in the cooling system you make these bubbles smaller and increase the amount of water touching the hot stuff, to put it simply.
This increased pressure can be a problem though, because all the components in your cooling system need to be up to handling the increased pressure. Lots of times, especially in older trucks like ours, a heater core or a hose or whatever won't like the increased pressure (50% higher!) and will leak.
Honestly, I think there are probably better ways to help increase our cooling efficiency without putting other components at risk.