Its called Market Segment. Unfortunately lots of people do it and imo its shyt and does nothing but compromise the brand.
Its so people who typically cant afford a brand, all of the sudden can. Simply that.
The end game in most cases is to spend a few extra $$$ up front so that you aren't buying twice and spending more than you initially didn't want to.
It sucks but pretty much bites everyone at some point.
Its so people who typically cant afford a brand, all of the sudden can. Simply that.
The end game in most cases is to spend a few extra $$$ up front so that you aren't buying twice and spending more than you initially didn't want to.
It sucks but pretty much bites everyone at some point.