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dfclimber said:
re icon bronco with NIKE badge
prior article in 2011 linked Icon to Nike --- still not sure it makes sense to me

Icon Bronco
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Even with the blessing of Ford and an enthusiastic group of initial buyers, the Icon Bronco may not have happened, at least in its current form, without help from an unlikely source: Nike. So what does a shoe company have in common with a manufacturer of specialty vehicles? According to Ward, who happens to be an acquaintance of the Nike CEO, it was all about combining the past and present. "The CEO of Nike expressed that in his opinion Icon was doing the same thing Nike was, which seemed odd at first until he clarified. He said Nike's success is all based on their heritage – it's heritage plus a more modern approach in the details. The way it's crafted and the materials used is all still based on their designs of the past."

Nike's appreciation for what Icon is all about proved to be essential to the Bronco's development, as it offered its prototyping and manufacturing resources to Ward. It started out with Nike's designers wanting to play around with various elements of the Bronco, but that eventually turned into a ten-man team of mathematicians, programmers, machinists and designers. As Ward and Pardo worked up designs for each of the items for the Bronco, the team at Nike would spit out prototypes using their SLS Rapid Prototyping technology. When designs were finalized, Nike then did all of the parts machining for the first five Broncos. "That was a major victory for us because once we had their resources involved, that allowed us to be able to realize all the ideas we were coming up with," says Ward. "Otherwise, with our internal resources we would have had to pare that list down big time due to tooling and cost limitations."
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I get it. Nike helped with engineering and prototyping. That explains the Nike swoosh.
 
Heady Topper beer. My sister gave me a can to try. :meh: I have to give their marketing department kudos! I didn't think it was that good.
 
I myself have not seen that one out there. Tried the Captain's Daughter and Sip of Sunshine not too long ago. Pretty good options. Those are finally both available on draft in a couple of my accounts.
 
Bob O'Connell what's your handle or please email me at:

harryhwilson at gmail

Thanks!
 
landtank said:
I don't know anything about those two cruisers but I'd suggest that you concentrate on the 95+ year 80s. Lots of refinement, better power and fuel mileage. The latter is important if you want to do distance driving.
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please educate my ignorance: how did the power and fuel mileage improve for the '95-97 models vs the '93-94's? the cat revision and air meter changes?
 
Oops.

$_20.JPG
 
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