The rust in the photos is minimal and easily dealt with. I'd ask the dealer to drop the spare tire, and send you photos of that area, with a focus on both frame corners, rear axle & diff, suspension, etc.
I can't speak to the value you'd be getting with that particular car/price - there are a multitude of factors that play into that. The rust above wouldn't stop me from buying the vehicle, but if a cleaner one was available for a similar price, I'd definitely go for the cleaner one.
Also a warning about undercoatings (as recommended above): many of them will serve to trap water between the coating and the metal, and actually expedite the rusting process (even if it's not "visible" under the undercoating). Before having anything applied, do some research and know what you're getting; there are many different options, and they are not all made equal.