HDC Logo revamp

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I don't like about it is the "HDC" on the grill. Redundant since it says High Desert Cruisers on the bottom, and we are a Toyota club. "Toyota" is a missing element.

I agree the "HDC" is unnecessary, the HDC acronym could be emphasized with font size or type in the name. The State shape is lost in the whole logo, I really have to study the image to see the state. Also it might be a good idea to simplify the entire logo, possibly starting with the FJ40. A good example of a simple yet effective logo is (please don't send hate mail) the Heep Logo. The same can be said about the Cruiser grille, maybe add more than just the bezel but not as much detail as the current logo.
http://www.cruiserfetish.com/support_graphics/d_round_square.jpg

I like the zia, colors, and the basic objects...the current logo is a great starting place, I think it just needs a little tweaking to make it great. :wrench:

balance + 2cents:D

Steve L.
 
With the FJ Cruiser grille being reminiscent of the rounded FJ40 bezel that would be one more reason to make sure that the design puts some emphasis on it.
 
With the FJ Cruiser grille being reminiscent of the rounded FJ40 bezel that would be one more reason to make sure that the design puts some emphasis on it.

Good point.
 
would also like to see it be the rounded version instead of the '79 and later squared off one that's on there now.
 
would also like to see it be the rounded version instead of the '79 and later squared off one that's on there now.

Agreed. We should however, send in a "new" one to TLCA for publication with the bezel upside down just to see how many letters to the editor from the bezel police we could generate. :D

Dan
 

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