I've spent over $1000 so far this year at SOR (also $$$ @ Man-A-Fre who I started going to in 1984 when I had my first FJ40, and Cool Cruisers, etc). But now I am retired and on limited income!SOR often costs more but:
1) They maintain an invaluable web site for anyone trying to figure out Cruiser stuff.
2) They have a cool museum of rare stuff.
3) They offered free tech support via phone for years. You could call up and often talk right to the owner who was a dedicated Cruisaholic when few others were.
4) Thet've done more for the Land Cruiser community than anyone else I can think of.
There's nothing wrong with getting a deal but you get what you pay for. It's easy to ride on the coat tails of those that are ploughing the way.