I have no affiliation with the shop, they are friends... I don't handle that info, but sometimes I ask myself the same question with any other product/vendor...
The final price can't be higher than ARB's, Slee's or any other great bumper out there... if they want to win the business...
know cost so far:
1)research and developing (divided goal of 10-100 bumpers??? I 'don't know their goal)
-drow plans in software(hours)
-creating the paper template(hours)
-load data into plasma cutter(hours)
2)plasma cutter time/use
-cutting pieces
-admin charge (use of tools)
3)bending metal machine time/use
-bending pieces
-admin charge (use of tools)
4)materials
-metal sheets
-welding material
5)custom plate, if is ordered...
that will be an extra charge, but just for the extra finishing time for the letters, I guess...
6)welding time
7)powder cutting or any other special paint job
8) admin fee
phone calls, rent, etc, etc to run the shop...
9) Bull bar, if is ordered...
10) any other stuff that I'm missing???
so, DIY is not going to take away many of those steps involved in the process of determining the cost and RSP... but we better wait until they come back from Ester Jeep Safari...