packman73
SILVER Star
BINGO! You got it in one!
I'm not the first person to say this, but maybe I'll be the last.
TLCA has a stable membership demographic of 2500 - 3500 members since the late 90's.
Merchandise sales has always sucked.
Rubithon has succeeded only because three California chapters take responsibility for it. Rubithon has NEVER been a cash cow.
We started in 1976, the Internet didn't get popular until the early 90's. So, for 15 years or so Toyota Trails served as THE forum for cruiserheads. Now, it's a pretty magazine that graces the toilets of cruiserheads all over America.
TLCA needs to focus on chapter formation and try to keep the Trails going because we all enjoy the magazine.
Happy Trails! N
I agree, new chapters are a must. Now we brought this whole conversation full circle...if chapters members aren't TLCA members... and thus this is the viscious circle we are in.
To me the bottom line is this, we all LOVE Toyota Trails, I think we can agree on that. If we as TLCA members want it to continue, WE need to do more as chapter members to grow our chapters and thus the TLCA.
On another note, I don't think I've ever seen a How-To form a TLCA chapter in Toyota Trails. I'm sure there are groups out there that exist that get together from time to time and talk cruisers, but they aren't chapters... I know of several that are pseudo chapters...have a forum on MUD but aren't officially chapters as they don't want to fill out the paperwork or particpate in the monthly call.