From their site:
"In Brief
Sonora Rally is a four day cross-country off-road rally in Mexico's scenic Sonora Desert, utilizing Dakar style rally roadbooks for navigation
The emphasis is on challenging rally style navigation through a wide variety of desert terrain. Race categories include motorcycles, quads, cars, trucks, and UTVs. The Safari class allows street licensed cars or trucks that may not have a roll cage.
The event is the brainchild of off-road and rally specialists Scott Whitney and Darren Skilton. Their vision is to present an off-road race unlike any other, introducing innovative elements that challenge the machine, and the competitor’s body, mind, and soul.
They aim to provide a unique world-class rally that is both challenging for the best off-road competitors, as well as manageable by the less accomplished. Dakar vets will find familiarity in the rally format and terrain, while rally newcomers will get a strong taste of what Dakar is really like.
One aspect that sets this rally apart from all other off-road races in North America, and mimics the famouse Dakar Rally, is the massive sand dunes, and extensive "HP" (off-track) compass heading navigation that is required to find your way."