If only the entire LC community represented a large enough demographic for
Toyota Motor Sales, USA not to sneeze at. But alas, we do not.
If everyone on this forum were to buy the same new vehicle at the same time, in
NA, that'd still only be 3572 units. One major metropolitan dealership probably
sells more Corollas than that in a quarter. We simply are not economically viable
to TMS USA.
I believe that Toyota of Japan might like to market more vehicles here. But who'd
buy a new Hilux with a 2RZ-FE if they could get a Tacoma with similar dimensions
and the 5VZ-FE for less? Unless they gave us the SFA Hilux and/or
1PZ/1KZ/whichever diesel they're putting in it nowadays.
And I wouldn't count on us ever getting a Toyota diesel of any kind anymore. Now
that people are willing to buy hybrids, TMS USA's reasoning for marketing a diesel,
fuel economy, is now moot to them. Even if they were to begin marketing a direct
competitor to the 250(0) and 350(0) series pickups, I foresee them going with
bigger hybrid powerplants instead of diesel. The only way we could possibly get a
diesel p/u here is if they somehow decided to make a diesel/electric hybrid for
heavier applications. But there really isn't any reason for them to do that. In a
hybrid, it's the ISA that makes all the power, even with the motor running. So even
from a low-end torque standpoint, a diesel makes little sense to them. You get far
more low end torque at far lower RPMs from an ISA than from a diesel.
This depresses me, because long-term, the hybrids aren't reliable. The battery is
only designed to last 10 years or so. And they won't maintain a stock of them after
that. Of course, you could still run them with the engine, but it's vastly underpowered for the vehicle.
And since the batteries weigh close to half a ton (for the Prius), labor for swapping
one out will likely be more than it'd cost to trade it in on a new car.
Oh, and watch for the big p/us to go hybrid, as well. Another reason for Toyota not
to bring in a diesel p/u. No one else will be offering one either. Nothing to compete
with.