Thats not a sticker on the bumper, it is a Warn logo cut into the bumper. I agree with Chevinater77, that it is probably a Taco bumper or some other bumper Warn made and then someone retrofitted it to a LC.
To add my useless opinion. It definitely looks like a bad fit. on the flip side, my uncle has one on his Excursion with a monsterous winch and the thing is pretty bomber. I may not give great clearance, but it will hold up to you ramming a rock till the truck bounces onto the rock or the rock crumbles and gives a lessor approach angle.