Agreed with the snow comment. As for noise they are not terrible especially if you rotate them well. Comfort can vary based on load rating as many posts write about in Mud (applies to any tire).Not terribly noisy but they’re new so we’ll see. I went with these because we’ll get a lot of snow here and from what I’ve read, these tires do best in snow short of buying studded or dedicated snow tires. If that weren’t a factor, I’d have looked for the Toyos myself.