A AutoNews 10 Year 15 Year Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Jan 16, 2011 #1 General Motors Co. plans to step up spending on sponsorship of TV entertainment in 2011, driven by a growing interest in reaching more women who might be drawn to its longtime support of sports such as baseball and golf. Link
General Motors Co. plans to step up spending on sponsorship of TV entertainment in 2011, driven by a growing interest in reaching more women who might be drawn to its longtime support of sports such as baseball and golf. Link