AutoNews GM readies Chevy Silverado ad blitz to recapture pickup share

[AutoNews]

GM this week is kicking off its biggest advertising campaign in at least five years with an emotional tribute to hardworking Chevrolet Silverado owners, the start of a campaign for the redesigned 2014 pickup that's likely to top $300 million.





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[JackZilla]

I'm sure it'll be much like the Ram trucks homage to the farmer. The commercial they introduced at the Super Bowl last year.