AutoNews GM ad agencies await Akerson's ax

This site may earn a commission from merchant affiliate
links, including eBay, Amazon, Skimlinks, and others.

Joined
Dec 17, 2008
Threads
2,624
Messages
2,624
General Motors CEO Dan Akerson often talks about his desire to reduce cost and complexity. The latest example: GM is chopping the number of its global marketing agencies from more than 100 to just a handful.





Link
 
Back
Top Bottom