It's the electronically controlled transmission trying to obtain the best MPGs. As said above, if you upsize your tires, better plan on regearing your diffs. I have 35's and 4.56 gears, my cruise control is pretty good unless I'm in hilly territory, but that's true of any vehicle. Also depends on what your cruise control speed is set. If you like to ride at the upper end of your transmission's shift points (2200-2500 RPM if I recall), then expect more downshifting as it tries to maintain your set speed. I usually adjust my C/C to not hunt so much and find a speed that is within my normal RPM shift point. All that's based on ascent/descent changes too. If you are in rolling hills, then set a more conservative speed. Flat out in TX, you shouldn't have too many problems, but sounds like a regear is definitely in your future. It was certainly one of the best mods I ever did to mine. You'll notice a huge improvement in crawl speed in 4LO too, less brake pedal and more controlled rock crawling.