A AutoNews 10 Year 15 Year Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Jan 12, 2011 #1 DETROIT -- Ford Motor Co. will rely on experiential marketing to tout Lincoln vehicles, Ford's marketing chief said. The strategy differs from the company's increased spending on digital and social media to promote Ford brand vehicles. Link
DETROIT -- Ford Motor Co. will rely on experiential marketing to tout Lincoln vehicles, Ford's marketing chief said. The strategy differs from the company's increased spending on digital and social media to promote Ford brand vehicles. Link
