Cruisers at SEMA 2019?

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TeCKis300

TeCKis300

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Anyone see any 200-series cruisers represented at SEMA? Specifically from their Overlanding section?

All this news coming out from SEMA. Lots of the expected Jeeps, Tacoma, Rangers. At a time when overlanding is taking off, the arguable king of overlanding, the LC, is notably absent. I don't even see any evidence of Yota marketing the Heritage edition there. Anyone see media showing LC presence?

This kind of ties back to the failure of Toyota marking we've talked about here - CNBC - Did the Land Cruiser Fail in the US?
 
As someone who work in Technical Product Management & Marketing -- I really think Toyota is to blame for fracturing the 200 market between Lexus and Toyota with the split-identity problem of the "luxury SUV" in the US market. I love my 100 and my 200 dearly, but I personally hate the styling of the LX570 both internally and externally. I think this has done more to kill the demand -- of course having the Sequoia being similar in capability for SUV buyers at a lower price point didnt help. if you think that's wrong - look at the video and note the 50% drop on the LC sales while the Seqouia went 3x-5x the volume at nearly the same time.

Of course this is off-topic from the OP's ask (though he added a reference to CNBC) so probably belongs in some another thread and not derail this 200/SEMA discussion.

IMO, part of the issue for the lack of 200's at SEMA is it was definitely "peak Gladiator" - as deservedly so. that looks like a killer platform, frankly.
 
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