A AutoNews 10 Year 15 Year Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Oct 23, 2011 #1 General Motors' decision to put Chevrolet's global advertising work up for grabs spotlights two core priorities of the "new GM": Squeeze out cost and complexity and transform its all-American brand into a worldwide player. Link
General Motors' decision to put Chevrolet's global advertising work up for grabs spotlights two core priorities of the "new GM": Squeeze out cost and complexity and transform its all-American brand into a worldwide player. Link