A AutoNews 10 Year 15 Year Joined Dec 17, 2008 Threads 2,624 Messages 2,624 Mar 22, 2010 #1 When Susan Docherty was marketing manager for the Escalade SUV in the late 1990s, Cadillac was shifting its brand positioning to what it called "art and science." It worked pretty well, too. Link
When Susan Docherty was marketing manager for the Escalade SUV in the late 1990s, Cadillac was shifting its brand positioning to what it called "art and science." It worked pretty well, too. Link
sprocket3 10 Year 15 Year 20 Year Joined Nov 9, 2005 Threads 46 Messages 585 Location Portland, Oregon Mar 23, 2010 #2 What about some "quality and reliability" instead?
