Should Toyota sell the 70 series in lieu of the 300? (1 Viewer)

Pick your 70 for the USA market


  • Total voters
    57
Joined
May 20, 2011
Messages
2,451
Location
in Jersey near Philly YO!
I mean it's cheaper and solid axles up front with 3x lockers. It's a utility vehicle mostly but they should sell a Lexus 300 variant if you want luxury. I think a 70 Series would sell more than a 90k$ luxury version.

Screen Shot 2021-01-22 at 12.32.19 PM.png


Screen Shot 2021-01-22 at 12.32.42 PM.png


Screen Shot 2021-01-22 at 12.32.51 PM.png


Screen Shot 2021-01-22 at 12.41.46 PM.png


Screen Shot 2021-01-22 at 12.41.57 PM.png


@ToyotaMotorCorp @Toyota
 
Joined
Sep 5, 2018
Messages
371
Location
Boston MA
Ain't gonna happen.

The best thing that could happen if 300-series was retro styled to look like modernized 70-series.

But then apparently we're not getting it.
 
Joined
May 21, 2018
Messages
8
Location
Denver, CO
As much as I would absolutely love to have a 70 series, there's no way Toyota would ever sell enough to make it worth bringing them over here, way too utilitarian for American tastes, and the bare-bones truck market is too dominated by domestic trucks. Unfortunately us enthusiasts won't ever be a big enough market for it to make financial sense for Toyota to do so.
 
Joined
Aug 22, 2010
Messages
2,556
Location
Jersey, 07740
the workmate would probably be the only car/truck that i would consider buying new. i could justify the price because i would keep it pretty much till it rusts away, otherwise for me it would be hard to justify the price of a new vehicle when you can get something used at a reasonable price
 
Joined
Sep 16, 2004
Messages
1,355
It's a bit cheaper than a prado in many markets. So it it's basically 4runner price, they'd sell a bunch. In some markets the lc70 is way more $. I'm not really sure the pricing logic. If it's $70k they'll sell about 5.
 
Last edited:

AussieHJCruza

SILVER Star
Joined
Jul 8, 2013
Messages
1,870
Location
New South Wales, Australia
I wonder if many of the members here have driven a 7# who are wishing for them...single diesel engine option, manual transmission, ride like a bucking bronco, non-existent tech etc. Yes, some people would like it but your average American consumer who buys a Silverado with an auto trans, leather, gas V8 etc wouldn't like a 70, especially at the price they would have to charge to make it viable.
Case in point, I could drive across town to the dealer and buy a new VDJ79 but I do 1500 km a week for work and unfortunately the reality is, I don't want to do that in a 70, therefore Ford gets my money because the Hilux sucks
 
Last edited:

rhah

Admit it, your cruisers jealous
Joined
Dec 23, 2010
Messages
522
Location
ottawa, kansas
Wouldn’t work here in the states

would have to have to many safety devices to make it bare bones anymore

not to mention a back up camera requirements now 🤮
 

Gun Runner 5

KI4CMQ
SILVER Star
Joined
Oct 22, 2009
Messages
17,152
Location
Thomasville, GA
I wonder if many of the members here have driven a 7# who are wishing for them...single diesel engine option, manual transmission, ride like a bucking bronco, non-existent tech etc. Yes, some people would like it but your average American consumer who buys a Silverado with an auto trans, leather, gas V8 etc wouldn't like a 70, especially at the price they would have to charge to make it viable.
Case in point, I could drive across town to the dealer and buy a new VDJ79 but I do 1500 km a week for work and unfortunately the reality is, I don't want to do that in a 70, therefore Ford gets my money because the Hilux sucks
You are absolutely correct. Outside of a limited number of enthusiast the 70 Series would be a dismal failure in the U.S.
 

bugsnbikes

SILVER Star
Joined
Jul 3, 2005
Messages
4,730
Location
Bay Area
Landcruiser has been deleted so Toyota can keep laser focused on Rav4 domination......

Toyoda exec meeting:

Exec San- "What if we drop the Landcruiser altogether and just do a 2022 RavCruiser Heritage Edition on 31's?"

Superior San- " Oishi ! Just make sure you throw in xl cupholders and lets bring back that 4runner Clino-meter for s***s and giggles"

Exec San "yes-Americans loved playing with that thing "
 
Last edited:
Joined
Dec 22, 2015
Messages
996
Location
Whitefish/Bozeman, MT
I wonder if many of the members here have driven a 7# who are wishing for them...single diesel engine option, manual transmission, ride like a bucking bronco, non-existent tech etc. Yes, some people would like it but your average American consumer who buys a Silverado with an auto trans, leather, gas V8 etc wouldn't like a 70, especially at the price they would have to charge to make it viable.
Case in point, I could drive across town to the dealer and buy a new VDJ79 but I do 1500 km a week for work and unfortunately the reality is, I don't want to do that in a 70, therefore Ford gets my money because the Hilux sucks


I think another thing many Americans don't realize is just how small the 70-series is inside. I'm only 5'9", but I can comfortably drive with the seat slid all the way back. I think the average new-car buyer in the US would find it very uncomfortable and inconvenient.
 
Joined
Oct 22, 2003
Messages
4,054
Location
Latitude 58N or 19N
I think another thing many Americans don't realize is just how small the 70-series is inside. I'm only 5'9", but I can comfortably drive with the seat slid all the way back. I think the average new-car buyer in the US would find it very uncomfortable and inconvenient.
6'5" here. I had a 1985 BJ70 and didn't have a problem with the seating position. FJ40 on the other hand is really cramped and even my FJ62 did not have comfortable leg room until I modified it. They're narrower vehicles than the typical US models though, so could be a problem for fat people.
 

SNLC

OCD
Supporting Vendor
Joined
Sep 9, 2004
Messages
7,102
Location
Boise - Idaho
What is a workmate?? Never heard them called that, I thought is was simply a 76-series. 🤷🏼‍♂️

This 79-series in the shop is pretty tasty.

8A464A6D-2A9D-4FF5-BD7E-40D07B0B3A2B.jpeg
CC19A6DD-F6A6-4D03-AAAA-EE3895E6BDCD.jpeg
A8D251E0-BA54-431A-B1E8-8669DB38D10D.jpeg


I think the main issue with Toyota importing the 70-series is price point. They can’t bring it to the USA a market at a price point that it will sell enough for there to be a profit. Then you have all the other reasons for Toyota not to bring it in but it always comes down to money. I think they could sell at least 5-10,000 a year for awhile (Especially the 76-series) but that is simply not enough.

Cheers
 

Users who are viewing this thread

Top Bottom