- Joined
- Jan 24, 2003
- Threads
- 144
- Messages
- 2,024
- Location
- Columbia, MO
- Website
- www.tornadoalleycruisers.com
Howdy Folks!
Every month TLCA gains about 200 new members. Every month, about the same number of people let their membership lapse!!!! Yoiks! This has been very hard to work thru. We're kinda stuck on ideas. We send last issue reminders in your last issue. We send envelopes to put your renewal in your 5ht issue. In the past, wehave called lapsed members to remind them to renew with some success...you can imagine the depth of the call list! It's a big chore.
At our Board of Directors meeting tonight:
Matt Farr from Rising Sun suggested we broaden our renewal reminders to more closely approximate what the bigger circulation magazines do: Multiple reminders!
As funds seem to not be a problem right now, and attrition definately is, perhaps we should broaden our reminder strategies to include:
Issue 4 renewal envelope
Issue 5 renewal envelope
Issue 6 LAST ISSUE insert
Membership Lapsed followup letter
6 months followup letter
Addtionally it was suggested by Jacki, our Administrator, that we change our phone call strategy to calling as members lapse, rather than after they lapse. This will perhaps require more volunteers than just the IR's to make calls that fall within their region.
Thoughts on how we can do better?
chef
Every month TLCA gains about 200 new members. Every month, about the same number of people let their membership lapse!!!! Yoiks! This has been very hard to work thru. We're kinda stuck on ideas. We send last issue reminders in your last issue. We send envelopes to put your renewal in your 5ht issue. In the past, wehave called lapsed members to remind them to renew with some success...you can imagine the depth of the call list! It's a big chore.
At our Board of Directors meeting tonight:
Matt Farr from Rising Sun suggested we broaden our renewal reminders to more closely approximate what the bigger circulation magazines do: Multiple reminders!
As funds seem to not be a problem right now, and attrition definately is, perhaps we should broaden our reminder strategies to include:
Issue 4 renewal envelope
Issue 5 renewal envelope
Issue 6 LAST ISSUE insert
Membership Lapsed followup letter
6 months followup letter
Addtionally it was suggested by Jacki, our Administrator, that we change our phone call strategy to calling as members lapse, rather than after they lapse. This will perhaps require more volunteers than just the IR's to make calls that fall within their region.
Thoughts on how we can do better?
chef